Title: Learn How To Use Web Directories To Build Link Popularity And Page Rank
The Original Web-Wise-Wizard
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Description: There are thousands of smaller directories that list Websites by category and this can be a great way to build link popularity and page rank but beware the phonies.
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Online Web Directories And Lists

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Want More Traffic? Learn how to increase Link Popularity and PageRank by learning how to use Web Directories

Mastering Web Directories ...

This page is intended to accomplish two related objectives. The first objective is to provide a comprehensive tutorial that shows you how you can effectivly use Web Directories to increase the link popularity and page rank of both your Website and it's individual pages. The second objective is to provide a listing of suitable Web Directories that enjoy a good Google PageRank™ and can be used to help you accomplish the objectives of increasing the link popularity and page rank of your Website.

Second only to search engines, Web directories are the next most important method of finding information on the World Wide Web. Most people have heard of the Yahoo! Directory (not to be confused with Yahoo! Search) and DMOZ (the Open Directory) but it is worth remembering that there are thousands of smaller, specialist Web Directories that are compiled by humans and list Websites by category. The only problem is that just anyone can publish a 'directory' on the Web and many of the so-called directories are nothing but link farms masquerading as web directories. Others are very badly run or extremely slow at reviewing your site and 'sorting the wheat from the chaff' can be a daunting task.

Web directories can be particularly useful if you have a new Website and you want to start building search engine traffic to the site. Search engines like Google and Yahoo! Search work on a system of page ranking that is based on a complex fornulae that includes calculating the number of links that their spiders find on the World Wide Web that point to your Web pages, combined with the page rank of the Website and Web pages that contain the links. In very simple terms, no links (or quality links) pointing to your site equals no search engine traffic, some links (or quality links) pointing to your site equals some search engine traffic and so on ad infinitum. We have provided the following link whick opens in a new browser window and points to a fuller explanation of the Google PageRank™ system.

Additionally, several search engines appear to give extra weighting to links found in Web directories because the links have been categorized for them and all the Websites that the links point to have been checked for quality and relevance by a human editor working on behalf of the Directory.

However, there are problems that you should be aware of if you intend to use Web Directories to build the link popularity and page rank of pages on your site. Many Web directories provide an honest, unfettered HTML link to your Website and these links are very useful if you are trying to build link popularaty, particularly if their own links pages have a reasonably good page ranking. In contrast, other directories cloak their links or use other methods to negate the value of their links which means that their links have no value in terms of building link popularity. I have not managed to find any reason that I consider to be valid, as to why some directories negate the value of their links, either intentionally or inadvertently, but I have listed some examples of methods that are in use that accomplish this negation.

  1. Their links point to a CGI program on their Web server that redirects the user to your page.
  2. Use of the Robots NOFOLLOW (or similar) META Tag on the links page or a parent page.
  3. Use of the rel="nofollow" attribute in the HTML ANCHOR (link) Tags on their links pages.
  4. Using the ROBOTS.TXT file to stop search engines indexing the links on their links pages.
  5. Using a search string ('?') in the URL's of their links pages.
  6. Using frames to cloak their links pages or the true page rank of their links pages.

Page Ranking ...

Once upon a time, many search engines like Google judged the rank of a Web page by the number of Domains (Websites) that it found on the World Wide Web, that contained one or more links that pointed to a particular Web page or Website. This system was called 'link popularity' and the higher the number of links pointing a Web page, the more likely it was that the page would appear in the 'all important' first page of listings for a particular search term. In simple terms, every Domain that provided a link to a particular Web page or Website was in effect, casting a vote for that page and site.

The problem was that large numbers of 'web wise' site owners (myself included, this is where the Web-Wise-Wizard site title originated), learnt how to manipulate this system in order to survive on the World Wide Web. To combat this, many major search engines like Google and Yahoo! have introduced a more complex system of page ranking which we discussed earlier in this tutorial.

Useful Web Directories ...

The following table lists those second and third tier Web directories that proved useful to Web-Wise-Wizard in helping to improve our link popularity, our Google PageRank and our overall site visibility on the World Wide Web. There is no guarantee that they will serve the same purpose for other Websites but a successfull list like this has to be a very good place for anyone to start improving the visibility of their Website. Before you start working your way through the list you should download and install the Google Toolbar so that you can select the most advantageous directory pages to request your site to be listed on.

Many of these directories require you to have a reciprocal link in place before you 'Add Your URL' so you are best advised to start by ascertaining their link requirements and posting your link to them before you begin the submission process.


Less Useful Directories ...

When I use the term 'Less Useful Directories' I am not making any judgement about the quality of a directory and this list is likely to contain directories from right across the quality spectrum. In fact the list does not make any judgement except to indicate that all the directories must be of a minimum standard otherwise we would not have submitted the Web-Wise-Wizard site to them. The 'less useful' label only indicates that they have failed to become useful although it should be noted that some of them could yet become useful by including our site in their listings. If this happens then the directory in question is likely be promoted to the 'More Useful Directories' list above.

However, this list does highlight one pet hate of mine and that is this. Directories invite site owners to 'Add Your URL' and many then require the site owner to immediately post a link on their site that points to the directory. Under these circumstances I feel that it is incumbent upon the directory to consider the submission in a timely manner and then either accept the submission by including the site in their listings or contact the site owner and inform them that their site will not be listed. I would consider this to be good practice yet some directories take many months to consider a submission or fail altogether, to inform site owners that their site will not be listed in the directory, yet all the time the applicant site has a link pointing to the directory which the site owner often forgets and is never removed. Links are a valuable commodity and it is my personal opinion that this type of bad practice should be considered a form of link theft.


Note:  The Home and Link PageRank™ figures displayed above were the home page and link page figures that I found when compiling this list. PageRank™ figures are likely to vary from links page to links page so, making sure that your Google ToolBar is installed, remember to drill around the directory to find a category or sub-category that both suits your site and has the best PageRank™ of those pages that could be suitable. If the Home Page PageRank™ figure for a directory has dropped significantly in comparison to the figure displayed above then it could be that Google has reclassified the directory as a link farm and you would probable be best advised not to provide a link to that directory.

Useful Web Directories
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